Case Studies
After School Documentary
Case Study
The ChallengeAfter School Documentary provides professionally produced custom learning videos for children and teens for a small list of clients. The company wanted to expand their business by reaching potential new customers on the Internet, while providing a more efficient way to do business with their existing customers. The company required an avenue for providing samples of their work to eliminate the need for continually providing examples to potential clients. The also wanted the ability for customers to request information online. However, they had a limited budget to work with.
The Solution
ASD engaged LM Interactive in 2005 for its web development and web hosting requirements. LM Interactive professionals consulted with ASD to determine the most effective way to reach their goals. LM Interactive worked closely with ASD staff to learn their business requirements detailing what the company wanted to achieve through a website. Focusing not only on the goals, but also the needs, which if realized would facilitate ASD’s business. Through this process LM Interactive determined what type of site would best fit the needs of the firm. The developers at LM Interactive discovered through their research that a commerce site would not be the right fit for ASD, and suggested providing forms in which clients could request information and bids via online forms. Rather than providing ASD with a cookie cutter “one size fits all” website, LM Interactive designed a website that actually fit the needs and served the requested purpose of After School Documentary. Understanding that smaller companies require cost effective solutions with options for expansion as the business grows, the professionals at LM Interactive suggested the web development Gold Package with three layout concepts included and added two forms to the package at an additional charge for inquiries and bid request purposes and the Advanced web-hosting package with ten email accounts included. These packages offered ASD the best options and features to fit their needs and still stay within their budget constraints.
In addition, LM Interactive suggested options to ASD to assist them in increasing the number of hits to their new site through banners, and other means of website advertising. LM Interactive continues to provide support to ASD for their website, suggesting ideas for improvement and enhancement. LM Interactive also assisted the company in the formation a plan for expansion as the company grows. Through the careful planning and consultation of the LM Interactive team, ASD was able to reach and exceed their goals.
BENFOUR Enterprises
Case Study
The Challenge
BENFOUR Enterprises specializes in marketing materials for small to medium sized client list. The company had recently expanded their business by merging with a smaller competitor. They determined it was time to meet their client’s needs and create more exposure for the company through an Internet site. In addition, they determined the need for more efficiency in dealing with their customer requests and distribution of work orders. BENFOUR would also like a site that will showcase their best work, and impress their clients. The also wanted the ability for customers to request information online.
The SolutionIn early 2005 BENFOUR met with LM Interactive to discuss their requirements for web development and web hosting. After consulting with BENFOUR to determine the most effective way to meet their requirements. LM Interactive and BENFOUR worked together to establish standards for their website that would fit their business requirements. LM Interactive the detailed what the company wanted to achieve through a website, in addition to their initial challenge. BENFOUR provided information regarding their day-to-day business that help LM Interactive establish a plan of action. Through this process LM Interactive determined what type of site would best fit the needs of the firm.
The developers at LM Interactive decided to focus on the creative aspects of BENFOUR, highlighting their portfolio and prior clients. The goal of LM Interactive was to provide BENFOUR with a website that would “wow” their potential clients. They also addressed the issue of better efficiency dealing with their customers. The developed a solution that would allow customers to track the status of their projects online. In addition, it would show which designer was working on the assignment. This not only helped their customers stay informed, it provided accountability for the designers and a way for them to track their assignments. Rather than providing BENFOUR with “just” a website, LM Interactive custom designed a website tailored to the needs of BENFOUR. LM Interactive realized that BENFOUR was a growing company, so they developed a system that could be easily expanded. A website was developed for BENFOUR to fit all of their requirements.
LM Interactive continues to provide support to BENFOUR for their website, suggesting ideas for improvement and enhancement. LM Interactive has continued to work with the company to formulate an ongoing plan for expansion as the company grows. Through the careful planning and consultation of the LM Interactive team, BENFOUR successfully brought their firm to a new level in business.
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